Special of the Month: Restylers’ Choice “Simple Chrome”

Interesting Facts about our Company, Successes and Accolades

Restylers’ Choice was formed in 2004 as the result of a merger between Auto Accessories Warehouse and Alamo Trim.

Outstanding features:

Simple Chrome has simple pricing, simple selection, simple warranty.  4 door handles are $25, 2 door handles are $15 and mirror backs start at $25.  All Simple Chrome product has a lifetime warranty.

What makes this product valuable to end consumer and profitable to the dealer?

Simple Chrome adds chrome accents such as door handle covers and mirror backs to give trucks, SUV’s and cars a touch of chrome.  It takes a base model vehicle and gives it an upgraded look.

Are there any OEM vehicles with this product?

All manufacturers have higher priced models with chrome accents.  Most base models come with standard black door handles and mirrors, which is why our Simple Chrome is a perfect add-on to the base models.

Some Primary target vehicles?  And why?

Chevrolet Suburban, Tahoe and Silverado are our best sellers.  These models look great with chrome added and every dealership will have a fleet of base models that need chrome.  Dealers love adding chrome to the vehicles because they can take a base model and for a small amount of money add value or make more money on the sale.

How to best sell this product?

Pictures are worth a thousand words but getting the dealership to actually do one vehicle is worth a lot more.  Once they see the vehicle with chrome and how it changed it from a base model to an upgraded model is usually all it takes.

Why add this to my existing product line?

Chrome is and will continue to be a money maker at both the retail consumer and dealership level.

Installation tips or techniques.

With any product that uses an adhesive, the most important step is prepping the surface.  Make sure the surface is clean and free of waxes or any contaminates.  You can never get the surface too clean. 100% of adhesive failure is because the surface was not prepped correctly.

Typical install time?

Putting on a 4 door set of handles and set of mirror backs should take about 20 minutes from start to finish.

Suggested Pricing?

Most installers triple the cost for a selling price.  So if a set of door handles cost $25, they should sell for $75.

Sample Part#

SCD2414K-4P

Application fits:

• Chevrolet Silverado LD 2014-2016 4dr no pass keyhole
• GMC Sierra LD 2014-2016 4dr no pass keyhole
• Chevrolet Silverado HD 2015-2016 4dr no pass keyhole
• GMC Sierra HD 2015-2016 4dr no pass keyhole
• Chevrolet Suburban 2015-2016 4dr no pass keyhole
• Chevrolet Tahoe 2015-2016 4dr no pass keyhole
• GMC Yukon 2015-2016 4dr no pass keyhole
• GMC Yukon XL 2015-2016 4dr no pass keyhole

Any special “Newsletter Promotion”?

Any order over $600 gets free shipping.

RI Member Testimonial:

Doug Smith – ATD of Helena says “Now with Simple Chrome pricing, we can be competitive in the add-on market and it gives car dealers the opportunity to be able to dress up older vehicles or base model vehicles with reasonable pricing and good return”.